The SOP Library / Websites
20-Page Business Website Build
The standard local-business site: services, areas, about, proof — WCAG AA, schema-complete, conversion-first.
- 1
Page plan from the keyword map: home, services (one page each), areas, about, contact, proof.
- 2
Design tokens locked first (colors/type from the client's brand); build to the conversion skeleton: hook → problem → proof → action per page.
- 3
Every page: one intent, answer-first opening, internal links per the lattice.
- 4
Schema set (SEO-004), tracking (ADS-004), WCAG AA pass (WEB-004 checklist).
- 5
Pre-launch QA: duplicate titles, broken links, mobile at 320px, forms tested to inbox.
- 6
Launch with redirects mapped if replacing an old site — rankings preserved or the launch waits.
- Five QA gates pass
- Redirect map verified in Search Console
- Forms land in client inbox
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
Sell this as yours →