SET-001
Meta — Facebook Page, Business Portfolio, Instagram + Linking
The hub build: Page, business portfolio, Instagram Business, and the links between them — client owns, agency partners.
The SOP Library · 27 procedures, published
How we deliver, on the record.
Most fulfillment shops treat their process as a secret. Ours is the product — so here's the library. Every procedure we run, versioned and sourced from the official platform documentation, searchable like a card catalog.
35 cards
SET
Presence Setup — Branding Signal
The complete stand-up program: every social page, GBP, and directory — grandma-easy, in order
SET-002
Google Business Profile — Claim, Verify, Complete
The highest-value listing a local business will ever have: eligibility, video verification, and the full build-out.
SET-003
LinkedIn Company Page
A Company Page created from a real personal account — admins, image specs, and the completion checklist.
SET-004
Pinterest Business Account
Standalone business account, website claim, keyword-named boards, and agency access via Business Manager.
SET-005
YouTube Channel (Brand Account)
A channel the business owns: Brand Account, Studio permissions (no shared passwords), verification, and full branding.
SET-006
Directories — Bing Places, Apple Business, Yelp
The three listings beyond Google that move the needle — plus Nextdoor and BBB. One rule rules them all: identical NAP.
SET-000
How to Train With This Library
The training model: doc first, walkthrough second, checklist forever — plus how to run a cohort and keep SOPs true.
SET-007
Sources & Verification Log
Every official source behind these SOPs, and the items to re-verify live when UIs drift.
LOC
Local Visibility
Google Business Profile, listings, reviews, and the Map Pack
LOC-001
Google Business Profile — Setup & Optimization
Claim, verify, and fully build a GBP so the profile is eligible to win the Map Pack from day one.
LOC-002
Google Business Profile — Posting Cadence
Keep the profile visibly alive with scheduled Update/Offer/Event posts that mirror the content calendar.
LOC-003
The Map Pack Playbook
The compound routine that moves a business into the local 3-pack: relevance, distance, prominence — worked as levers.
LOC-004
Review Generation & Response (Bird Local)
A steady stream of real reviews, every one answered — the first page every customer actually reads.
LOC-005
Listings & Citations Sync (Branding Signal)
One NAP, everywhere — the consistency layer that lets Google trust the business data.
LOC-006
Geo-Grid Rank Reporting
Map rankings street by street — the proof layer for every local program, in the partner's brand.
SEO
Search & Answer Engines
Keywords, on-page, technical, schema, and AI-answer readiness
SEO-001
Local Keyword Research
Map real local demand — service × city × intent — before any page or campaign is built.
SEO-002
On-Page Optimization
One page, one intent, fully optimized — titles, headings, internal links, and the readability that converts.
SEO-003
Technical SEO Audit & Fixes
The plumbing pass: crawlability, speed, indexation, and everything that quietly caps rankings.
SEO-004
Schema & Structured Data
Machine-readable truth: LocalBusiness, Service, FAQ, and breadcrumbs that make the site quotable by engines.
SEO-005
AEO / GEO — Answer-Engine Readiness
Structure the site so AI assistants and answer engines cite the client — not just rank them.
CON
Content
Authority content and the ripple that multiplies every post
CON-001
Authority Content Production (E-E-A-T)
Fact-checked, expert-shaped content on the AKA architecture — the monthly engine of the SEO Plan.
CON-002
The Content Ripple
One blog post becomes five assets: GBP post, social posts, press release, and review-response fuel — nothing published only once.
CON-003
Social Posting Cadence
A steady, on-brand presence (~4 posts/month) that keeps profiles alive without pretending to be a viral strategy.
CON-004
Press Release Production & Distribution
A real announcement, written straight, distributed for citations and AI-answer visibility — the newest ripple asset.
ADS
Paid Media
Google and Meta campaigns with tracking that holds up
ADS-001
Google Ads — Search Campaign Build
Classic search campaigns for markets where intent is explicit and PMax would waste learning budget.
ADS-002
Google Ads — Performance Max + Funnel
Our default build: PMax across Search, Maps, YouTube, and Display — with the landing page and funnel built in.
ADS-003
Meta Ads — Campaign Build
Demand creation on Facebook and Instagram for elective, visual, cash-pay services.
ADS-004
Conversion & Call Tracking Standard
Every lead attributable, no privacy landmines — the tracking spec every campaign must pass before spend.
WEB
Websites
Builds, care, accessibility, and emergencies
WEB-001
MyClickPage One-Pager Build
The $199 door-opener: a conversion-first one-page site, live fast, built to upsell from.
WEB-002
20-Page Business Website Build
The standard local-business site: services, areas, about, proof — WCAG AA, schema-complete, conversion-first.
WEB-003
SUPER SEO Authority Build (AKA Architecture)
The $999 flagship: full topical map and the Authority/Knowledge/Answer lattice that makes a business the obvious local answer.
WEB-004
WCAG 2.1 AA Audit & Remediation
The accessibility standard referenced in ADA website suits — audited, fixed, and documented with a compliance statement.
WEB-005
Website Care & Updates ($75 Plan)
The wedge product's engine room: updates, backups, uptime, and edits inside a hard 30-minute scope.
WEB-006
Hack Cleanup & Hardening
Contain, clean, harden — the emergency runbook for compromised sites, from spam injection to full takeover.
OPS
Operations
Onboarding, reporting, and the monthly rhythm
OPS-001
Client Onboarding & Intake
The 20-minute intake that prevents 90% of delivery friction — access, assets, and expectations locked before work starts.
OPS-002
Monthly Reporting & Client Presentation
One consolidated, partner-branded report by the 5th — written so the business owner understands it in two minutes.