The SOP Library / Local Visibility
LOC-005Setup once, monitored monthly
Listings & Citations Sync (Branding Signal)
One NAP, everywhere — the consistency layer that lets Google trust the business data.
Branding Signal
The procedure
- 1
Lock the canonical NAP (exact name, address format, tracking-safe phone) with the client in writing.
- 2
Push through Branding Signal to the directory ecosystem; suppress duplicates.
- 3
Hand-verify the big four beyond the sync: Google, Apple Maps, Bing Places, Yelp.
- 4
Monthly: re-scan for drift and new duplicates; fix at the source, not with overrides.
- 5
Multi-location: one listing set per location, each pointing at its own location page (never the homepage for all).
QA gates — nothing ships without
- Zero NAP mismatches on the big four
- No live duplicates
- Each location links its own page
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
Sell this as yours →