The SOP Library / Local Visibility
Review Generation & Response (Bird Local)
A steady stream of real reviews, every one answered — the first page every customer actually reads.
- 1
Wire Bird Local to the client's customer flow (post-visit SMS/email ask) — never purchased, never incentivized.
- 2
Stagger request volume to keep velocity natural; a spike after silence looks bought.
- 3
Respond to every review inside 48h: thank by name, reference the service, no medical/legal detail ever (healthcare: zero PHI in responses).
- 4
Negative reviews: respond once, calmly, move it offline. Flag policy-violating reviews through GBP's removal flow.
- 5
Report review velocity, rating trend, and response rate monthly.
Source: GBP Help — Manage reviews ↗
- 100% response rate trailing 30 days
- Zero incentivized requests
- No PHI in any healthcare response
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
Sell this as yours →