The SOP Library / Search & Answer Engines
SEO-001Kickoff, refreshed quarterly
Local Keyword Research
Map real local demand — service × city × intent — before any page or campaign is built.
SERP dataKeyword Planner
The procedure
- 1
Pull the client's service list from intake; expand with how customers actually phrase it (not industry jargon).
- 2
Harvest live SERP data per service + city: PAA questions, local pack presence, AI Overview presence.
- 3
Classify by intent: money (Authority pages), research (Knowledge), question (Answer pages).
- 4
Score by value × difficulty × Map Pack opportunity; the top set becomes the page plan and the ads keyword base.
- 5
Deliver as a keyword map the partner can present: keyword → page → intent → priority.
QA gates — nothing ships without
- Every money keyword has a designated page
- PAA questions captured for the Answer layer
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
Sell this as yours →