The SOP Library / Search & Answer Engines
On-Page Optimization
One page, one intent, fully optimized — titles, headings, internal links, and the readability that converts.
- 1
Assign each page exactly one primary keyword from the map — collisions get resolved before edits (cannibalization check).
- 2
Title ≤60 chars with keyword early; meta description written as ad copy with the answer up front.
- 3
One H1; H2s follow the searcher's sub-questions; answer-first opening paragraph (first 40 words).
- 4
Internal links: at least two from the Knowledge/Answer layers into the page; descriptive anchors.
- 5
Images: real, compressed, descriptive alt text; file names that say what they show.
- 6
Re-crawl after publishing; log the change so movement is attributable.
Source: Google — SEO Starter Guide ↗
- No duplicate titles/H1s sitewide
- Primary keyword unique to the page
- Answer-first opening
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
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