The SOP Library / Paid Media
Meta Ads — Campaign Build
Demand creation on Facebook and Instagram for elective, visual, cash-pay services.
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Client's ad account, client's payment method — we operate as partner access.
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Full-funnel structure: awareness creative → engagement retargeting → lead objective with instant form or landing page.
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Creative: real photos/video from the business; 3–5 variants per ad set for rotation before fatigue.
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Privacy-safe tracking only — no condition-level or appointment-level events (non-negotiable in healthcare).
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Broad-plus-geo beats micro-targeting at local budgets; let creative do the selecting.
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Weekly first month: kill fatigued creative at frequency >2.5, feed the winners.
Source: Meta Business Help Center ↗
- No sensitive-data events in the pixel
- Creative rotation live
- Lead follow-up path tested end-to-end
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
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