The SOP Library / Paid Media

ADS-004Per account setup + monthly verification

Conversion & Call Tracking Standard

Every lead attributable, no privacy landmines — the tracking spec every campaign must pass before spend.

GA4Call trackingTag Manager
The procedure
  1. 1

    GA4 + Google Ads linked; consent state respected; IP anonymization on.

  2. 2

    Call tracking with a pool number that swaps only for tracked sources; the GBP number stays the canonical local line.

  3. 3

    Form conversions fire on the thank-you state, not button click.

  4. 4

    Healthcare rule: events carry that an inquiry happened — never what it was about. No condition-level parameters, ever.

  5. 5

    Monthly: place a test call and test form; verify both land in the report and the client's inbox.

QA gates — nothing ships without
  • Test lead traced end-to-end monthly
  • Zero sensitive parameters in any event
  • GBP number unchanged

This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.

Sell this as yours →
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