The SOP Library / Content
CON-004Per newsworthy post/event
Press Release Production & Distribution
A real announcement, written straight, distributed for citations and AI-answer visibility — the newest ripple asset.
PR distribution service
The procedure
- 1
Qualify the trigger: new location/service, milestone, community involvement, data, or hire. No manufactured news.
- 2
Write inverted-pyramid: who/what/where/when in the lede, one client quote, boilerplate with NAP and site link.
- 3
Distribute through the wire service; log placement URLs.
- 4
Add placements to the entity's citation record — these compound the prominence lever (LOC-003).
- 5
Report placements in the monthly report with plain labeling (syndication, not editorial coverage).
QA gates — nothing ships without
- Real trigger, no fluff releases
- Placement URLs logged
- Labeled honestly in reports
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
Sell this as yours →