The SOP Library / Content
CON-003~4 posts/month per client
Social Posting Cadence
A steady, on-brand presence (~4 posts/month) that keeps profiles alive without pretending to be a viral strategy.
Social scheduler
The procedure
- 1
Source from the Ripple first (CON-002); fill gaps with seasonal/local/team content.
- 2
Write platform-native: shorter for Instagram, plainer for Facebook; real photos over graphics.
- 3
Schedule the month in one batch; approvals via the partner if the client requires them.
- 4
Engage minimally but reliably: respond to comments/DMs routed to us within 2 business days.
- 5
Monthly: report reach and the posts driving profile visits — honesty over vanity metrics.
QA gates — nothing ships without
- 4 posts live per month
- Zero stock-photo posts
- Comments answered inside SLA
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
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