The SOP Library / Search & Answer Engines
AEO / GEO — Answer-Engine Readiness
Structure the site so AI assistants and answer engines cite the client — not just rank them.
- 1
Build the Answer layer from harvested real questions (PAA + AI Overview gaps) — one question, one page, answer in the first 40 words.
- 2
Make expertise legible: authorship, credentials, first-hand specifics (E-E-A-T signals machines can parse).
- 3
Entity consistency: one name, one address, one description across site, GBP, and profiles — engines cite entities they can resolve.
- 4
Interlink Answer → Knowledge → Authority so a citation anywhere routes value to money pages.
- 5
Track AI-surface presence quarterly: which queries produce AI answers, and whether the client is cited.
Source: Google — Helpful content guidance ↗
- Answer pages open with the direct answer
- Entity data agrees everywhere
- Citation tracking logged
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
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