The SOP Library / Search & Answer Engines
SEO-004Build once, extend with new pages
Schema & Structured Data
Machine-readable truth: LocalBusiness, Service, FAQ, and breadcrumbs that make the site quotable by engines.
JSON-LDRich Results Test
The procedure
- 1
Sitewide Organization/LocalBusiness with @id, NAP matching GBP exactly, areaServed, sameAs to real profiles.
- 2
Service schema per service page with Offer where pricing is public.
- 3
FAQPage on real Q&A content only — never fabricated questions.
- 4
BreadcrumbList across the hierarchy; per-location schema for multi-location clients.
- 5
Validate every template in the Rich Results Test before shipping; re-validate after theme changes.
The official documentation
Source: Google — Structured data intro ↗
QA gates — nothing ships without
- Rich Results Test passes on every template
- Schema NAP = GBP NAP = footer NAP
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
Sell this as yours →