The SOP Library / Content
Authority Content Production (E-E-A-T)
Fact-checked, expert-shaped content on the AKA architecture — the monthly engine of the SEO Plan.
- 1
Pick topics from the keyword map's Knowledge/Answer gaps — never 'what should we write this month'.
- 2
Brief per piece: target query, intent, the one thing the reader must be able to do after reading.
- 3
Draft with real specifics — local detail, first-hand process, honest tradeoffs. No filler intros.
- 4
Fact-check every claim against a source; regulated industries get the named-reviewer pass (healthcare: clinician sign-off).
- 5
On-page pass (SEO-002), schema pass (SEO-004), internal links into the Authority layer.
- 6
Publish, then trigger the Content Ripple (CON-002).
- Every claim sourced
- Reviewer sign-off where regulated
- Interlinked before publish
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
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