The SOP Library / Content
CON-002Fires on every published post
The Content Ripple
One blog post becomes five assets: GBP post, social posts, press release, and review-response fuel — nothing published only once.
GBPSocial schedulerPR distributionBird Local
The procedure
- 1
Publish the authority post (CON-001).
- 2
Same day: cut a GBP post from its key takeaway with a CTA to the post (LOC-002).
- 3
Cut 2–3 social posts from its sections; schedule across the month (CON-003).
- 4
Where the post is newsworthy (new service, milestone, local angle), draft and distribute the press release (CON-004).
- 5
Log the ripple in the content tracker so the monthly report shows one topic → five placements.
QA gates — nothing ships without
- Every post shows ≥3 ripple assets in the tracker
- All ripple links tagged with UTMs
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
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