The SOP Library / Local Visibility
Google Business Profile — Posting Cadence
Keep the profile visibly alive with scheduled Update/Offer/Event posts that mirror the content calendar.
- 1
Pull this month's content calendar — every blog post generates at least one GBP post (see CON-002, the Content Ripple).
- 2
Write the post: first sentence carries the message (truncation), one clear CTA button (Call / Book / Learn more).
- 3
Attach a real image sized 1200×900 — no stock, no text-heavy graphics.
- 4
Schedule via GBP's native scheduler; recurring offers get end dates.
- 5
Check post status next day — 'Pending' or 'Not approved' gets rewritten against the content policy, not resubmitted blind.
Source: GBP Help — Create & manage posts ↗
- Post is live (not pending) 24h later
- CTA link carries UTM tags
- No regulated-industry policy violations
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
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