The SOP Library / Local Visibility

LOC-003Ongoing program

The Map Pack Playbook

The compound routine that moves a business into the local 3-pack: relevance, distance, prominence — worked as levers.

Google Business ProfileBird LocalBranding Signal
The procedure
  1. 1

    Baseline the geo-grid (LOC-006) so movement is measurable before anything changes.

  2. 2

    Relevance: align GBP categories, services, and the website's service pages to the exact queries in the keyword map.

  3. 3

    Prominence: run the review engine (LOC-004) — velocity and recency beat raw count.

  4. 4

    Consistency: sync listings (LOC-005) so every citation agrees on NAP.

  5. 5

    Activity: posting cadence (LOC-002) + fresh photos monthly.

  6. 6

    On-site: city-anchored service pages with LocalBusiness schema pointing at the profile.

  7. 7

    Re-run the geo-grid monthly; attribute movement in the client report.

QA gates — nothing ships without
  • Geo-grid re-run monthly
  • All five levers have activity in the last 30 days

This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.

Sell this as yours →
← LOC-002 · Google Business Profile — Posting CadenceLOC-004 · Review Generation & Response (Bird Local) →
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