The SOP Library / Search & Answer Engines
Technical SEO Audit & Fixes
The plumbing pass: crawlability, speed, indexation, and everything that quietly caps rankings.
- 1
Crawl the site; export every 4xx/5xx, redirect chain, and orphan page.
- 2
Verify Search Console: coverage errors, sitemap submitted and auto-updating, no manual actions.
- 3
Core Web Vitals pass: compress images, kill render-blocking bloat, cache properly.
- 4
Check robots.txt and noindex states — staging leaks and blocked money pages are the classic silent killers.
- 5
HTTPS everywhere, one canonical host (www or not, never both).
- 6
Fix in priority order: indexation blockers → money-page issues → everything else. Log every change.
- Zero coverage errors on money pages
- CWV green on mobile
- Sitemap matches live inventory
This is the procedure your clients get when you resell it — delivered under your brand, reported by the 5th.
Sell this as yours →